news / December 13, 2016

From last week’s super fan who included Hello Kitty in her wedding to this week’s pair of superfans who met through Sanrio! Please meet husband and wife, Marty Garrett and Salumeh Eslamieh!

What’s your earliest Sanrio memory?

M: My earliest memory is seeing it at school on the girls. At the time, I confused Sanrio with scenario. Later on, feeling adventurous, I bought a pair of Hello Kitty socks to wear,… read more

news / December 6, 2016

Check out our interview with Hayley Mitchell, one of our super fans who loves Hello Kitty so much she included her in her wedding!

What was the first Hello Kitty product you bought and in what year?

I’ve loved Hello Kitty since I was 18. I first started to notice her in H&M when they had a lot of Hello Kitty items and clothing. I had Hello Kitty wallpaper and bedding at one point!… read more

news / November 29, 2016

Sanrio, the global lifestyle brand best known for Hello Kitty and Silver Spoon Attire are thrilled to announce their design collaboration and the launch of Hello Kitty x Silver Spoon Attire Came to Play 2016, a limited-edition collection of accessories.

To celebrate the exclusive headwear collaboration between beloved pop icon Hello Kitty and London based ‘Street Couture’ brand, Silver Spoon Attire, the face of the collection, Daisy Lowe, British model and fashion icon hosted an intimate dinner at Shochu Lounge,… read more

news / November 29, 2016

This week, Retchel one of our UK based super fans told us about the importance of Hello Kitty in her life.

Can you remember what the first Hello Kitty product you bought was and in what year?

I’ve loved Hello Kitty since I was a little girl. I remember that my first Hello Kitty product was a cute wallet that my mother gave me and a tin lunch box that I still take everywhere with me…. read more

news / November 22, 2016

This week, we got a chance to speak with Lee Li Ming. Ming is also known as Bento Monsters on social media: a mum who loves creating food in the form of her favourite characters for her family. She is a fan of Sanrio and often makes uses Hello Kitty, My Melody and Gudetama in her work. She shared her love for Hello Kitty and Sanrio with us!

Can you remember what the first Hello Kitty product you ever bought was?read more

news / November 15, 2016

To celebrate the release of the Hello Kitty x Marina Hoermanseder collection, we asked  Marina about her Hello Kitty passion! 

Can you remember what the first Hello Kitty product you bought was (and in what year)?

It was in 1996 and my first Hello Kitty product was a little pen with Kitty’s head on top – my dad brought it home from a business trip in Japan –read more

news / November 8, 2016

This week we spoke with Sky, who is five and a half and almost certainly one of our youngest super fans!

What is your first memory of Hello Kitty, Sky?

Well, I just loved Hello Kitty from when I was born.

Sky, How much do you love Hello Kitty?

I love her 100 million more than the world.

What is it you love about Hello Kitty?… read more

news / November 3, 2016

This time we got the chance to speak with Jared Orlin, one of our South African superfans who told us how he discovered Hello Kitty!

Can you remember what the first Hello Kitty product you bought was (and in what year)?

I do. It was a Hello Kitty wallet. I got it at a second-hand store and even though it was actually a bit too small to really use,… read more

news / October 25, 2016

We got the chance to catch up with Emily Simpson, one of our UK based super fans!

· Can you remember what the first Hello Kitty product you bought was?

I’m really not sure of the first ever Hello Kitty product I’ve owned.. I had a few things when I was little, and I remember my sister had a phone charm which I thought  was so cute! But I only really fell in love with her and started collecting on a large scale when I left school and had my own income,… read more

news / October 18, 2016

We had the chance to catch up with Karin, one of our super fans, from Holland who is celebrating her birthday today – Hello Kitty themed, of course!

Can you remember what the first Hello Kitty product you bought was?

I can’t remember exactly what it was, but I do remember when I first fell in love with Hello Kitty. Sometime in the 1980’s, I saw a Hello Kitty display in a huge department store in Amsterdam…. read more

news / October 11, 2016

We got to speak with Hans N Tranberg, one of our most passionate UK-based Hello Kitty boys…

– Can you remember what the first Hello Kitty product you bought was?
I remember my first encounter with Hello Kitty so well! It was back in Norway when I was about 4 years old, so around 1991/1992. My Mum and I, as well as her best friend and her son who was my age,… read more

news / October 4, 2016

We got the chance to speak with Asako Kanda, a Hello Kitty super fan who holds the Guinness World Record for the world’s biggest Hello Kitty collection!

– Can you remember what the first Hello Kitty product you bought was?

I think that my first Hello Kitty products was a Hello Kitty plush! My parents gave it to me. However, when we moved house, my parents told me that the Hello Kitty plush left the house… I remember being quite upset!… read more

news / August 23, 2016

Last August 20, Hello Kitty celebrated the first Kindness Day at Boabay waterpark in Rimini (Italy).
As we all know she has no mouth because she speaks from her heart, through the kind small actions that every day enrich the receiver but even more the maker… because actions speak louder than words!

Hello Kitty met all her fans for a day full of happy and kind moments: in the morning she hosted a Castle Contest for friends of all ages and in the afternoon she released a healed turtle,… read more

news / July 29, 2016

From the 7th to the 10th of July, fans of the Japanese culture were welcomed to live their passion at the Japan Expo in France.

Since 2006, the Parc d’Expositions in Paris has been opening its doors to cosplayers, fans of all things Japanese and intrigued guests. This year, the Japan Expo received more than 250,000 visitors making it one of the largest Japanese exhibitions in Europe.

The Sanrio team gave their fans and visitors a full Japanese experience around the theme of the Sakura…. read more

news / July 14, 2016

Reporting from Berlin Fashion Week, Sanrio’s intrepid reporter had the pleasure of seeing Marina Hoermanseder’s SS2017 first hand at the Kronprinzenpalais.

The collection paid homage to a summer’s day in the French Riviera, with dazzling butterflies, bold flowers, glittering pearls and, of course, her signature buckles and leather corsetry.

It was also a chance for the press to have a sneak peek of Marina’s upcoming collaboration with Hello Kitty. The designer is a huge Hello Kitty fan and said: “If someone had asked my closest friends and family what my biggest dream for a design cooperation would be,… read more

news / June 22, 2016

Makes 4 portions

Annabel Karmel’s children love of pasta with tomato sauce made her try and sneak in some extra veggies which she puree into the sauce. And to give it even more flavour some mascarpone can be stirred in it.






1 tbsp olive oil

1 onion,… read more

news / June 2, 2016

MCM London Comic Con is the third largest event of its kind in the world and definitely the largest in Europe, receiving a record 133,156 people over the 27th – 29th May.


Visiting MCM London Comic Con for a second time, the Sanrio team delivered a Japanese themed experience to delight guests, giving them space to chill out and take photographs against beautiful backdrops – and, of course, meet Hello Kitty…. read more

news / June 15, 2016

Makes 12 cupcakes

Perfect for any occasion, these zesty cupcakes are deliciously light and fluffy. Annabel Karmel like to use pink food colouring to make the icing but you can choose whatever colour you love best.






175g butter, softened

3 large eggs

175g caster sugar

175g self-raising flour

1 tsp baking powder

Zest of 1 lemon

100g sultanas

 … read more

news / June 8, 2016

Makes 6 portions

This makes a great lunchbox salad and the honey and soy dressing is delicious. You can leave out the spring onions if you prefer and add some chopped fresh basil instead.





175g Hello Kitty pasta

100g small broccoli florets

150g tinned sweetcorn

8 cherry tomatoes quartered

200g cooked chicken,… read more

news / May 9, 2016

On the weekend of the 23 – 24 of April, Hello Kitty and Gudetama were part of the spring celebrations under the Sakura at the Jardin d’Acclimatation at Paris, in France…. read more

news / April 27, 2016

On the 16th of April 2016, Hello Kitty celebrated an important Japanese event in Stockholm: Cherry Blossom Day.

The Cherry Blossom Day event in Stockholm was inaugurated by Hello Kitty together with the chairman of the Japanese association and the Japanese Ambassador…. read more

news / April 21, 2016

On the 1st June, Hello Kitty is stopping by her hometown of London to unveil a Hello Kitty pop-up cafe at Soho’s popular Cutter & Squidge bakery.

The all-natural bakery will transform the basement of their Soho based café into a secret garden themed Hello Kitty paradise, where fans will be able to indulge in a sumptuous Hello Kitty Afternoon Tea and enjoy lots of fun photo opportunities.


Destined to become firm favourites are Mama’s Homemade Apple Pie Biskie,… read more

news / April 20, 2016

Sanrio, in partnership with ECVacanze and Nestle Gelati Motta, are proud to announce the launch of three fully themed Hello Kitty holiday homes in Italy, which are bookable now for stays this summer.

Two of the holiday homes will be near Lake Garda in ECVacanze’s Altomincio Family Park, with the third located near Rome in the I Pini family park. Nestle Gelati Motta has been a long standing Hello Kitty licensee in the ice-cream category and decided to extend this partnership to a fully branded experience,… read more

news / December 8, 2015

What better way to spend those cold dark days after New Year’s Eve than experimenting with a little DIY nail art indoors? We are thrilled to be launching a collaboration with OPI in January and here’s what you need to know about it!… read more

news / December 7, 2015

On the 3rd October, Hello Kitty, My Melody and Little Twin Stars made their catwalk debut as part of Olympia Le Tan’s Spring / Summer 2016 show, entitled ‘A Sentimental Journey’…. read more

news / September 29, 2015

On September 27, Hello Kitty joined her Hello Kitty Run Team to attend the Color Run by Desigual Valencia 2015, the unique paint race hosted in 50+ countries which was in its first year in the Spanish city…. read more

news / September 28, 2015

Hello Kitty was the special guest on September 22 at the “Chi è Chi del Giornalismo e della Moda 2015 Awards”… read more

news / June 21, 2015

Sanrio presented “Hello Kitty X Oxfam” inside the GAP store in Milan city center, where Hello Kitty herself participated in the workshop dedicated to young pastry chefs from six years and up, with the theme “White Choco Pistachio Cookies,” with smiles, photos, and sneaking in what she loves most: cookies…. read more

news / July 6, 2015

2015 marks Hello Kitty’s year of kindness in the UK and France…. read more

news / May 4, 2015

Hello Kitty joined the tea ritual as the Official Ambassador of the pavilion for Expo 2015 and a testimonial of Japanese Culture, alongside Japan’s Minister of Agriculture Yoshimasa Hayashi and Chief Expo Commissioner Bruno Pasquino…. read more

news / February 21, 2015

Selfies with Hello Kitty at Katy Perry’s Prismatic World tour in Europe were posted on the #hellokittyfanzone Instagram and Facebook accounts…. read more

news / May 3, 2015

AC Milan x Hello Kitty. Is this the strangest soccer story ever?

The idea behind this partnership lies in combining a female soul with a top level male sport. This terrific partnership between A.C. Milan and Sanrio… read more

news / July 11, 2015

On July 11, 2015, during the National Day dedicated to Japan, Expo 2015 was the scene of a colorful and joyous parade…. read more

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