Blog

Hello Kitty is not a cat…

Hello Kitty is not a cat... but she does have a cat! Buzzfeed wrote a great article in 2014 briefly explaining who Hello Kitty is but today we're celebrating Charmmykitty, Hello Kitty's white Persian cat who she lives with along with her parents and twin sister Mimmy! Given to Hello Kitty as a gift, Charmmykitty is a well-mannered, quiet cat who adores her owner! She loves all things bright and sparkly which is why Hello Kitty gave her a necklace that holds the key to her jewellery box. Today is Charmmykitty's birthday, so let's celebrate this beautiful cat! ...
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ASOS x HELLO KITTY IS HERE!

Launching on 26th October 2017, for the very first time, Sanrio has joined forces with ASOS for one of this year’s most exciting collaborations. The ASOS x Hello Kitty collection brings you 40 fashion finds: ranging from streetwear-inspired pieces and preppy, classic items to cool, kitsch gifting ideas. Teddy fur hoodies, classic shirting and festive jumpers have been given a Hello Kitty makeover just in time for Christmas, alongside super cute phone cases, socks, best friend’s jewellery, pyjamas, bags and hosiery. As if that wasn’t enough, ASOS and Sanrio also created an exclusive dabbing Hello Kitty pose that can be ...
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Introducing Aggretsuko

Let us introduce you to Sanrio's newest character, Aggretsuko!
Retsuko is a cute Red Panda, working as an office associate in the accounting department of a highly respected trading company. She works in one of the biggest metropolitan areas of Tokyo. It’s always been a dream of hers to work in this field, especially in this part of the city but in reality, her bosses are unsympathetic and give her harsh deadlines. She ultimately has become a pushover within the company. When Retsuko gets pushed to the limit, she goes out after work ...
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Hello Kitty Gang Topshop Pop-UP

Hello Kitty returned to Topshop in July, this time for a Hello Kitty Gang themed pop-up. For months people have seen influencers wearing Hello Kitty Gang merchandise on Instagram but were unable to purchase, the pop-up solved this problem! For 2-weeks we set up home in Topshop Oxford Street, London selling the exclusive merchandise as well as personalised goodies such as phone cases, mugs and keyrings! We always love being at Topshop but this time it was extra special seeing people become part of the Gang! #HELLOKITTYGANG ...
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Hello Kitty Gang

Hello Kitty is often depicted alone but in reality, she has a strong network of family and friends she shares her life and creativity with! She’s even famous for the motto “you can never have too many friends!”. In light of this, Hello Kitty Gang was created! Made up of adult Hello Kitty fans from the cool and creative worlds of fashion, health, and beauty, food and street style, Hello Kitty Gang offers exclusive urban, grown-up Hello Kitty apparel and an array of events throughout Europe, Middle East, and Australia. So far, we’ve held a Hello Kitty Gang Pop-up Shop ...
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