Introducing Aggretsuko

Let us introduce you to Sanrio's newest character, Aggretsuko!
Retsuko is a cute Red Panda, working as an office associate in the accounting department of a highly respected trading company. She works in one of the biggest metropolitan areas of Tokyo. It’s always been a dream of hers to work in this field, especially in this part of the city but in reality, her bosses are unsympathetic and give her harsh deadlines. She ultimately has become a pushover within the company. When Retsuko gets pushed to the limit, she goes out after work ...
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Hello Kitty Gang Topshop Pop-UP

Hello Kitty returned to Topshop in July, this time for a Hello Kitty Gang themed pop-up. For months people have seen influencers wearing Hello Kitty Gang merchandise on Instagram but were unable to purchase, the pop-up solved this problem! For 2-weeks we set up home in Topshop Oxford Street, London selling the exclusive merchandise as well as personalised goodies such as phone cases, mugs and keyrings! We always love being at Topshop but this time it was extra special seeing people become part of the Gang! #HELLOKITTYGANG ...
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Hello Kitty Gang

Hello Kitty is often depicted alone but in reality, she has a strong network of family and friends she shares her life and creativity with! She’s even famous for the motto “you can never have too many friends!”. In light of this, Hello Kitty Gang was created! Made up of adult Hello Kitty fans from the cool and creative worlds of fashion, health, and beauty, food and street style, Hello Kitty Gang offers exclusive urban, grown-up Hello Kitty apparel and an array of events throughout Europe, Middle East, and Australia. So far, we’ve held a Hello Kitty Gang Pop-up Shop ...
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Hello Kitty Gang does Valentine’s Day

This February we treated a few of our Hello Kitty Gang members to the Valentine’s they really wanted! Hosted by female-focused creative agency, Babyface, we invited 20 ladies to a Hello Kitty-themed penthouse in London where they had manicures, massaged and had their hair blow dried or braided courtesy of Keash Braids. It was the first Hello Kitty Gang event and what a perfect way to start the year of activities. The day was spent relaxing, eating and most importantly spending quality time with friends and even making some new ones. #HELLOKITTYGANG ...
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Gudetama Launches Stationery in the UK

Gudetama has officially hatched in the UK - starting with its own launch party in London this August. We invited a mixture of friends of Sanrio and Gudetama fans to the Sanrio London office for an exclusive preview of the brand new stationery range hitting the high street this summer. With guests including YouTube star Marzia Bisognin, and British models Charlie Barker and Choom, the evening was spent admiring the new stationery and eating the egg-cellent feast. A huge thanks to Artbox for supplying the Gudey-bags! If you're in the UK you can purchase your Gudetama stationery at select Primark stores, in store ...
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