They were created by the Great Magicians long time ago and live in a mystical place called Jewel Land, attending a school to learn more about magic and each of them were paired by their own human partners. The Jewelpet’s Magic are divided into two sides: the normal magic and the forbidden dark magic.

They each have a dierent kind of sparkling jewel for their eyes. Every day in Jewel Land, they work hard at practicing
their magic!