Beats

2014

For her 40th anniversary, Apple Beats by Dre debuts Special Edition Hello Kitty Headphones.

This special edition was launched on the occasion of the Hello Kitty Con 2014 in Los Angeles and the brand is teaming up with Sanrio to offer two special edition Hello Kitty-themed products to commemorate Hello Kitty’s 40th anniversary.

Beats has designed new Solo2 over-the-ear headphones that feature an all-over Hello Kitty print in a signature red, white and blue color scheme, plus new urBeats in-ear earphones that feature the same colors along with a bow decoration and a matching bow-shaped collector’s pouch. Both products are available for sale on the Beats website and Amazon.

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