Pioneer and leading international fashion, denim & casual brand, Diesel is always ready to anticipate fashion trends – without giving up its DNA.
From here comes the creative idea to interpret a special kids collection for f / w and s / s 2012 dedicated to Hello Kitty, playing with the iconic elements of the brand within the street style of Diesel.

Focusing on quality casualwear, Diesel comes as an alternative to established names of luxury.

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