September 29, 2015
On September 27, Hello Kitty joined her Hello Kitty Run Team to attend the Color Run by Desigual Valencia 2015, the unique paint race hosted in 50+ countries which was in its first year in the Spanish city.
Dressed in the special Hello Kitty Run Team t-shirt and backpack and wearing the iconic red bow, Hello Kitty and her special team attended the Color Run by Desigual Valencia 2015.
This is an event series, a five-kilometer paint race with no winners or prizes, during which runners are showered with colored powder made of food-grade corn-starch at stations along the run. There are only two rules: wear white at the starting line and reach the finish line plastered in color!
The “Color Run” is an event to promote healthiness and happiness by bringing the community together to participate in the “Happiest 5k on the Planet”.
The right place for Hello Kitty to stay and find new friends. The fun continued after the Color Runners completed the race with an unforgettable Finish Festival. At the Hello Kitty Fan Zone a red-bowed headband was given to all the runners to make the moment even more fun and to snap the craziest selfie ever with the iconic Sanrio character, using #hklifeis #fun #HKRunTeam. A larger than life party was also held with music, dancing and massive color throws, which created millions of vivid color combinations.