A global icon

Hello Kitty has become a real GLOBAL ICON, with relevance to women of all ages, ethnicities and economic backgrounds.

Born in 1974, throughout the years she has become one of the most unique and interesting characters ever created.

In 40 years she has built strong emotional connections with women, becoming part of their lives during their formative years and travelling with them into adulthood.

She is the most successful and globalized Japanese icon, able to make Sanrio lead the way of the kawaii culture.

The Brand Origins

Hello Kitty and the other 400 Sanrio Characters have been created to visually enhance all kind of products and not for entertainment purposes.

Super
x Hello Kitty
2013

Los Angeles: Hello Kitty celebrate the first intercontinental flight.

Hello Kitty is the special cover girl for ELLE: a pop way to celebrate woman across the World.

Ringing the Closing Bell at the New York Stock Exchange.

Paris Hello Kitty 40th Anniversary.

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