Hello Kitty has become a real GLOBAL ICON, with relevance to women of all ages, ethnicities and economic backgrounds.
Born in 1974, throughout the years she has become one of the most unique and interesting characters ever created.
In 40 years she has built strong emotional connections with women, becoming part of their lives during their formative years and travelling with them into adulthood.
She is the most successful and globalized Japanese icon, able to make Sanrio lead the way of the kawaii culture.
Hello Kitty is the special cover girl for ELLE: a pop way to celebrate woman across the World.