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Bea Szenfeld partners with Sanrio and World Childhood Foundation

April 4, 2018
#BeaSzenfeld #HelloKitty #WorldChildhoodFoundation

Designer Bea Szenfeld has partnered with Sanrio a second time to design and release an exclusive collection of hand-printed Hello Kitty scarves. Launched with a VIP event attended by legendary Hello Kitty designer Ms. Yuko Yamaguchi, the scarves were auctioned on March 26th at Stockholms Auktionsverks annual auction Fashion. All proceeds will go to the World Childhood Foundation’s important work to prevent violence and sexual abuse of children.