New Hello Kitty baby and toddler collection hits Primark and Penneys stores

A new Hello Kitty apparel collection for babies and toddlers aged 0-36 months has launched this week in selected Primark stores in the UK, and Penneys in Germany, Austria, the Netherlands and Belgium. Sanrio launches this collection with licensee Blues Dennicci.

The Hello Kitty collection comprises a red dress, a T-shirt and leggings pack, and hoodie, embellished with a Hello Kitty bow on the hood.

Sanrio has teamed up with 3 leading mum influencers to promote the collection: @mother_ofall_adventures, @melrwhite, @mother_freckle, which has also featured on Primark’s Instagram page (5.7m followers). The social media response to the collection has been hugely positive, with parents praising the designs – and other adults wishing it were available in adult sizes!
Prices start at £4.00.